New shop blooms in Boothbay Harbor
Things are looking a little greener in Boothbay Harbor. Heidi Fuller has expanded her home studio in Edgecomb to open Gracelynn’s, a one-stop shop for flower arrangements and house plants at 27 Townsend Ave. The store is open Tuesday to Saturday, 10 a.m. - 3 p.m.
With Gracelynn’s entering its second month of operation, Fuller said the local response has been “tremendous.”
“It’s been really heartwarming. I've made some really good connections with my neighbors, and everyone in town has been very supportive.”
Fuller has always had an eye for flower arrangement, spending almost two decades behind the scenes, designing gardens for husband Barrett’s landscaping company, Fuller Inc. During this time, she also poured her passion into being a stay-at-home mom to her two daughters, Audrey, 10, and Nora, 5. But as her youngest got older and needed less of her attention, Fuller realized she had lost some of herself to motherhood. She needed her own dream to chase.
In 2021, Gracelynn’s (a combination of her daughters' middle names) was born. Fuller and her husband started a flower farm on their property, and she spent a few years selling bouquets out of her vintage Jeep Truck at pop-up events and farmers ’ markets. However, this wasn't her preferred scene. She liked to be more personable with her customers. So, when Fuller was approached with the opportunity to open a brick-and-mortar store, she decided to take it.
“It was completely for (my daughters). It was for me, but it was mostly to show them that Mom is still a person outside of being a mom. I do have things that I love and I'm passionate about.”
In 2023, Fuller was certified as a professional florist by Maine State Florists and Growers Association and described her arranging style as more “artsy.” For instance, creating a bouquet that evokes the colors and atmosphere found in a client's sentimental photo. It’s all about building a personal relationship through the artistic language of flowers, Fuller explained.
“I think a lot of connection was lost through COVID, and people still feel a jet lag from that. And so being able to have a space that I'm able to encourage the connection is important to me.”
Looking ahead, Fuller and her husband are expanding their flower farm in Edgecomb and, by next spring, visitors will be able to enjoy their own tulip-picking experience. Fuller also plans to host a nautically themed flower arranging workshop at her store in late August.