Penobscot Bay Pilot has a variety of advertising products, including our Affiliate Program, which simultaneously expands a business' name in multiple marketing directions. Pilot Affiliates harness the best of the internet, and make it work for them. Here's how:

What is an Affiliate?

PenBayPilot Affiliates are Pilot advertisers who want to post news and photos about goods and services, on their own schedule – whenever and as many times as they'd like.

For a weekly fee, Affiliates are given a user name and password, and generous space to position their advertising across the Pilot's website, from the Home Page and throughout the inside. Affiliates post when and how often they want to, to suit and accentuate their business and organization needs.

Affiliate posts are also featured within the Pilot's River of News, our center column that provides immediate public exposure. Affiliates become part of the Pilot community hub, and their posts are viewed by people in Maine, New England, the Maritimes, across the country and around the world.

They include readers with close  ties to the region, as well as many who are seeking to relocate or visit here. (See the snapshot of our reader demographics.)

Additionally, Affiliates automatically and exponentially expand their exposure by virtue of search engines that recognize PenBayPilot.com as an established internet resource.

Internet exposure, search engines and web crawlers

In addition to building valuable publicity, our Affiliate business names and services are immediately positioned better on the scaffolding of how search engines function.

Web searches made at computers all over the world, and right here at home, target more successfully on Pilot posts.

How and Why?

The Pilot has established itself as relevant resource in the algorithms of search engines. Posting on the Pilot associates Affiliates with that key relevancy.

The Pilot has established itself as a community hub, and the vibrant connections and links that the Pilot is continually building serves to reinforce that.

The Pilot's foundational business model, which includes being a free and open source of news and information, has rapidly increased its stature on the internet, and in the community.

Affiliates can post directly to the Pilot, and share to other social media channels, using our tools. And/or, our tools can automatically pull your Affiliate posts, via your RSS feed, and redistribute them to your website.

And our team can help you with social media posting tools to broadcast your advertising message throughout your social media presence, whether that is Facebook or Instagram.