Boothbay region business owners and residents should expect to receive phone calls from the East Coast Marketing Group starting in the next few weeks and ending in August.

The Boothbay Region Ambulance Service has employed East Coast Marketing to help them raise funds for its Celebrity Softball Game, featuring Red Sox alumni versus ambulance and emergency responders. The game is scheduled to take place on the high school baseball field on August 4 at approximately 6 p.m.

The fundraiser is back by popular demand after taking a two-year break. "We did get some comments that people missed it," Ambulance Service Operations Manager Scott Lash said. "It was a great opportunity to meet some all-stars, and to meet with community members without an emergency."

Lash said the East Coast Marketing Group is a private, nonprofit business located in Maine that engages in functions all over the East Coast. The Group is a Maine regulated and registered company that is used and trusted by many non-profit organizations throughout Maine and the rest of New England.

"They have helped us fundraise in ways that we are not able to do ourselves," Lash said.

Lash looks forward to the event as an opportunity for ambulance staff to connect with the community, and for community members to connect with each other. He said that there is opportunity for community support in the form of donations and ticket purchases for the game itself.