Wiscasset merchants will open early on Saturday, Nov. 9 for the Early Bird Sale. But it is the early birds who come to shop who will get the worm – or at least a substantial discount – by foregoing a couple of hours of sleep.

First order of the day for many will likely be coffee. Fortunately, both Treats and Mammy’s will open at 6 a.m. Treats will offer a 20 percent discount on everything but pastries, art and consignment items until 7 a.m. The discount drops to 15 percent between 7 a.m. and 8 a.m. Check out Treats’ Facebook page for possible promo codes or added perks. Mammy’s is offering free coffee and 20 percent off gift certificates.

Just downhill from Treats, the earliest of the early birds are Debra Elizabeth’s clothing store and Rock Paper Scissors. Both open at 5:30 a.m. If shoppers come in nightclothes, Debra Elizabeth offers a discount of 40 percent on items with a price tag of more than $21 for the first half hour. Only cash and checks are taken for the first half hour. After that, the discount drops to 25 percent until 7 a.m. and 20 percent from 7 a.m. to 9 a.m. Rock Paper Scissors’ discount is 25 percent for the first half hour, dropping to 15 percent until 7 a.m. and 10 percent between 7 a.m. and 8 a.m.

Across the street, In the Clover opens at 6 a.m. with a 30 percent discount until 7 a.m., then 25 percent until 8 a.m, and 20 percent until 10 a.m. There are some exclusions, including some skincare products and sale items.

BIRCH and Moulinette are later birds, opening at 6:30 a.m. Both gift and home stores are ready for the holidays. Brad Sevaldson said the goal in opening later was to encourage people to stick around a bit and take a look at the changes in the village. “We wanted people to come and see our new street,” he said. “Yes, parking is different, but with our wider sidewalks and new businesses, we are more alive than ever.” Sevaldson said he asks if people have found it difficult to park, and the responses have been encouraging. “People are saying they had no trouble parking.”

He also discussed some of the new businesses adding new life, including Old and Everlasting on Water Street and Maine Craft on Main Street.

Down on Water Street, Sarah’s Cafe will open at 11 a.m. with “tummy warming lunches,” said Susan Robson. She said the cafe would offer 20 percent off gift certificates from 11 a.m. to 2 p.m.

The village isn’t the only place to shop. Big Al’s is offering a 25 percent discount until 10 a.m., and Ames True Value Supply is offering 10 percent off anything not on sale, along with coffee, donuts, and cider, from 6 a.m. to 9 a.m.