Peter Roi Collins, of Darien, Connecticut; Tierra Verde, Florida; and Bayville, Maine, died April 5, 2018 in Tierra Verde, Florida, after a long struggle with Parkinson’s disease. He was 76.

Collins was born to the late William Henry Collins and Ursula Meinhold Collins on June 4, 1941, in Springfield, New Jersey. He grew up in Westfield, New Jersey, and graduated from Westfield High School in the class of 1959. He attended Tufts University, where he graduated in the class of 1963 with a bachelor’s degree in government and was named Mr. Tufts, an annual award conferred upon the most outstanding member of the senior class. In his freshman year at Tufts he met his future wife. He and Joy Sutton Collins were married in 1964 and enjoyed 53 years together.

He had a long career in marketing, beginning with the Coca-Cola Company and the Campbell Soup Company, and culminating at PricewaterhouseCoopers. There, in addition to developing services for the first business incubators, he founded the Barometer Surveys program and Trendsetter Barometer, the quarterly survey of CEOs and CFOs of privately held companies. Trendsetter Barometer grew to include Manufacturing Barometer, Management Barometer, and High-Tech Barometer. Findings from the survey program were shared through his monthly Growing Your Business magazine and the relationships he developed with the business and health education press, the Department of Commerce, and the Clinton White House.

In his free time, he enjoyed gardening, music, and cheering on the Philadelphia Flyers.

He is survived by his wife, Joy Collins; his son and daughter-in-law, William Roi Collins and Robin Johnson Collins, and their children, Hayden, Owen, and Pierce Collins, of Greenwich, Connecticut; and his daughter and son-in-law, Jane Collins Howell and Jon Paul Howell, and their children, Henry and Audrey Howell, of Atlanta, Georgia.

For anyone who wishes, gifts in his memory can be made in his name to organizations of your choice or to your local YMCA. There will be a memorial service in Boothbay Harbor, Maine, in the fall.